Driving Car Loan Volume And Gaining A Competitive Advantage In A Rapidly Changing Environment: A Captive Lender Perspective
August 8, 2022
By Will Ely
The traditional Captive OEM business model is being challenged by several disruptive forces simultaneously, including changes in customer preferences towards personalized, all-digital car buying experience and digitally savvy competitors who bypass the dealer networks and approach customers directly. These trends result in a market share erosion for Captives, sliding profitability, and greater risk exposure in today’s volatile economy.