The Earnix Blog

As the Chief Analytics Officer for Earnix, a Tel Aviv-based provider of advanced analytics solutions for the financial services industry, I am focused on how financial services companies can use data and analytics to figure out what their customers really want and how to better interact with them. ...

These days, many industries are spending millions of dollars in research to achieve their customer-centric goals. The insurance industry is no different. Insurers are continually raising the analytical bar to gain a better understanding of their customers. Being able to accurately predict consumer b ...

It is no surprise to anyone that financial services providers recognize the need to change the way they interact with their customers - everyone speaks about a customer centric approach and the need to be a customer centric organization. But what does this mean in practice? What are the necessary st ...