The Earnix Blog

The notion of using analytics to improve customer experience has changed the landscape and thought process of businesses over the past several years. As machine learning becomes further democratized, or more pervasively available, it is making its way into many enterprise software applications – inc ...

As the Chief Analytics Officer for Earnix, a Tel Aviv-based provider of advanced analytics solutions for the financial services industry, I am focused on how financial services companies can use data and analytics to figure out what their customers really want and how to better interact with them. ...

I have been talking about the customer-centric insurer for a long time now. In my previous blog, I discussed what being a truly customer-centric organization really means. To succeed in today’s insurance industry, it’s imperative to know and understand what the customer requires in order to make app ...

It is no surprise to anyone that financial services providers recognize the need to change the way they interact with their customers - everyone speaks about a customer centric approach and the need to be a customer centric organization. But what does this mean in practice? What are the necessary st ...